PRESS RELEASE: Introducing YES LAWD; a new brand in partnership with Kansas City Chiefs’ running back Spencer Ware
Marshawn Lynch’s Beast Mode® to launch YES LAWD; a new brand in partnership with Kansas City Chiefs’ running back Spencer Ware
A limited edition YES LAWD capsule collection will be released exclusively on BeastModeonline.com and at Kansas City streetwear Retailer VOLUME1NE
Kansas City, KS (January 9, 2016) Beast Mode, the apparel and lifestyle brand of Marshawn Lynch, is unveiling a new sub-collection branded YES LAWD in tandem with one of the NFL’s most exciting young athletes, Kansas City Chiefs star running back Spencer Ware. Ware has had a breakout season for the Chiefs, and is on pace to rush for over 1000 yards this season.
YES LAWD is the first capsule collection developed and launched by Beast Mode in connection with another Professional Athlete, whereby Marshawn is leveraging the full capabilities of his platform, experience, team, and infrastructure.
Beast Mode, officially launched in 2014, offers a full range of lifestyle and graphic-inspired apparel including tops, bottoms, hats, socks, underwear, and most recently chocolate bars in partnership with Seattle Chocolate Company, It’s Sugar, and other retailers nationally.
“One of my goals has been to share Beast Mode’s platform with other talented athletes that represent the Beast Mode way of life and mindset, and help these individuals launch their own brands,” said Beast Mode Creator and President Marshawn Lynch. “Spence and I have been talking about turning YES LAWD into its own thing for a while, so it’s exciting to see this finally coming to life.”
“YES LAWD is very special because it’s making a dream become reality for me,” said Chiefs’ running back Spencer Ware. “When I approached Shawn about the idea about developing YES LAWD into its own brand, he said this is exactly what the Beast Mode platform was intended to do, so let’s work on that together. I’m blessed to have Marshawn as a friend, peer, and mentor in my life, who is willing to give me a chance to create something that reflects my passion and personality.”
YES LAWD is an expression often used by Marshawn and Spencer to reflect a feeling of good fortune, being blessed, happy, or any/all of the above. In fact, Beast Mode has historically sold one-off YES LAWD branded products over the past few years, which included “YES LAWD” on tee shirts, hats, hoodies, and even baby onesies. Theses styles have very quickly become popular and sold out, further validating the opportunity to create a new brand that can reside within the Beast Mode family.
The initial YES LAWD capsule collection will feature a mix of tees, sweatshirts, jogger sweatpants, and hats, with future plans to expand the collection.
YES LAWD will be available for purchase on Beastmodeonline.com on January 13th, including and an in-store meet and greet appearance on Friday, January 13th by Spencer Ware at VOLUME1NE in Kansas City located at 427 Westport Rd., Kansas City, MO 64111. Spencer will be greeting fans starting at 2:30 pm, which is when the collection will go on sale.
Beast Mode has plans to release additional talent-based collaborations in 2017.
About Beast Mode®
The Beast Mode assortment offers a full range of lifestyle and graphic-inspired apparel including tops, bottoms, hats, socks, underwear, and most recently Chocolate Bars. Beast Mode’s first flagship store, located at 811 Broadway, Oakland CA, opened in February of 2015, and has already become a “must visit” destination for locals and visitors alike. Beast Mode’s most recent flagship store is located in Seattle, WA, at 558 1st Avenue South. To learn more about BEAST MODE, visit: www.beastmodeonline.com.